Our Story

Sweet Joy designs and creates luxurious delectable art works for your wedding day.

As a cake designer Joy loves drawing inspiration from your wedding dress, stationary and flowers to create a personalized cake that will be unique and set to your personal style.

Each cake is made with love and attention to detail, using only the finest and freshest ingredients and indulgent flavour combinations that is sure to have your guests wanting more.

Sweet joy is a small business of just two people (Karin and Joy), we give a personal touch to each artwork that we send out and for this reason we rarely take on more that two wedding cakes a weekend, one if the design is elaborate and time consuming. Booking ahead is essential if you wish for us to make your wedding cake.

Each of our artistic designer cakes are handmade and layered with your choice of delicious filling and masked in a thick layer of white or dark chocolate ganache that ensures that the cake is sturdy and protected.

Cakes are covered with a high quality fondant for a smooth finish.
All decorations and sugar flowers are hand made by Sweet Joy herself.


We are based in Mossel Bay in the Garden Route


Joy Blom is a sugar flower artist and wedding cake designer from Johannesburg and is a preferred partner of some of the top wedding venues in Gauteng.

She has a passion for creating beautiful and artistically unique wedding cakes and sugar flowers.

Joys work has appeared in many bridal magazines and local television programs in South Africa.

Joy was also in the winner of cakeology wedding cake category in 2020.